{"id":461,"date":"2017-09-05T15:21:56","date_gmt":"2017-09-05T09:51:56","guid":{"rendered":"http:\/\/www.concettolabs.com\/blog\/?p=461"},"modified":"2023-01-18T06:09:21","modified_gmt":"2023-01-18T06:09:21","slug":"progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer","status":"publish","type":"post","link":"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/","title":{"rendered":"Progressive Web Apps vs Android Instant Apps: Which is Rated Higher by Marketers?"},"content":{"rendered":"<p>When there are two contenders in the arena, one is bound to supersede the other in some aspect, because the crown can only glorify a singular noun. Talking of <a href=\"https:\/\/www.concettolabs.com\/progressivewebapp-development\" target=\"_blank\" rel=\"nofollow\"><strong><span style=\"text-decoration: underline;\">Progressive web apps<\/span><\/strong><\/a> and Android instant apps as the two contenders, first we should learn about their individuality before declaring the result of combat between two.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Progressive_Web_Apps_PWAs\"><\/span>Progressive Web Apps (PWAs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Progressive web apps are the merger of the best inputs from the two exclusive worlds of mobile app and web apps. As per Andy Favell,<\/p>\n<p>\u201cProgressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything.\u201d<\/p>\n<p>Google\u2019s Developer page describes PWAs as \u201cuser experiences that have the reach of the web and are reliable, fast and engaging\u201d.<\/p>\n<p>In simple words, Progressive web apps can also be defined as mobile pages equipped with the superpower of acting like apps including fast loading time and offline usage, thus eliminating the biggest hurdle as faced by mobile web because of a poor data connection.<\/p>\n<ul>\n<li>Not to forget, PWAs can easily be saved on the user\u2019s home screen, so that they can be accessed with the tap on the icon.<\/li>\n<li>If the PWA is created to meet the specific standards set by Google, Chrome automatically pings the user to add it to his home screen.<\/li>\n<li>Some of the traits PWAs boast of are: Geolocation, push notification, access to device camera and microphone, offline working and home screen icon access, ease of mobile web link discoverability and sharing, anytime anywhere access irrespective of the device type and the ease of bookmarking the links.<\/li>\n<\/ul>\n<p><strong>Examples of brands that are getting a kick out of PWAs:<\/strong><\/p>\n<p>Twitter, Forbes, Expedia, Alibaba, the Washington Post, Lyft, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Android_Instant_Apps\"><\/span>Android Instant Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Android instant apps are a treat to Android app users. Without going through the time and hassle of downloading the app, Android users can enjoy the usage and functionality of instant apps.<\/p>\n<p>This USP of instant apps very well overcomes the problem which would often be seen as users uninstalling a particular app from their device to empty the space which can equip some other app with some other significant role. These fully-fledged native Android apps are monitored to function in a very specific manner.<\/p>\n<p>In the case of instant apps, if one user shares a link to a particular app with the other person, the recipient can access only the stripped-down version of that app. For complete access to the app, he\/she needs to download the entire app exclusively.<\/p>\n<h2 class=\"post-title\"><span class=\"ez-toc-section\" id=\"Related_What_to_Choose_Native_vs_Web_Apps\"><\/span>Related: <span style=\"text-decoration: underline;\"><a title=\"What to Choose: Native vs Web Apps\" href=\"https:\/\/www.concettolabs.com\/blog\/choose-native-vs-web-apps\/\" rel=\"bookmark nofollow\" target=\"_blank\">What to Choose: Native vs Web Apps<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Examples of brands that are getting a kick out of Android Instant Apps:<\/strong><\/p>\n<p>Periscope, Viki, Onefootball, The New York Times Crossword and Vimeo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Contrast_Attributes_of_Progressive_Web_Apps_and_Android_Instant_Apps\"><\/span>The Contrast Attributes of Progressive Web Apps and Android Instant Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table width=\"641\">\n<tbody>\n<tr>\n<td style=\"width: 337px;\"><strong>Progressive Web Apps<\/strong><\/td>\n<td style=\"width: 376px;\"><strong>Android Instant Apps<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">App-like interface<\/td>\n<td style=\"width: 376px;\">App-like interface<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">Offline usage<\/td>\n<td style=\"width: 376px;\">Offline usage<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">Fast loading<\/td>\n<td style=\"width: 376px;\">Fast loading<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">No need to download an app\/visit the app store<\/td>\n<td style=\"width: 376px;\">No need to download an app\/visit the app store<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\"><strong>\u00a0<\/strong><\/td>\n<td style=\"width: 376px;\">\u2718 Unless you want to access the full version of the app<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">Shareable via a link<\/td>\n<td style=\"width: 376px;\">Shareable via a link<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">An icon on the home screen<\/td>\n<td style=\"width: 376px;\">Icon on the home screen<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">\u2718 Lacks integration with some Smartphone features (e.g. flashlight, contacts, Bluetooth, NFC)<\/td>\n<td style=\"width: 376px;\">All the features of a native app<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">\u2718 Not yet supported by every OS (PWAs can be used on iOS\/Safari and Windows\/Microsoft Edge but have no offline functionality or push notifications)<\/td>\n<td style=\"width: 376px;\">\u2718 Android only<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">Can be crawled by search engines<\/td>\n<td style=\"width: 376px;\">\u2718 Not discoverable by search engines<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">No need to develop a fully-fledged app<\/td>\n<td style=\"width: 376px;\">\u2718 Need to develop a fully-fledged Android app<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 337px;\">\u2718 But you do still need to develop a web app that meets Google\u2019s standards<\/td>\n<td style=\"width: 376px;\">Unless you already have one, in which case you can just upgrade<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Android_Instant_Apps_or_Progressive_Web_Apps_%E2%80%93_Which_is_a_worthier_choice_for_marketers\"><\/span>Android Instant Apps or Progressive Web Apps \u2013 Which is a worthier choice for marketers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the year 2015, when technology was well equipped with progressive web apps, Google made a sudden curtain raiser of Android Instant Apps, which perplexed the spectators with the fact that whether they should consider both of these as complementary or combating. &amp; so began the quest to learn about the differences in the benefits of Android Instant Apps and Progressive Web Apps. &amp; once this thirst for knowledge is quenched, pops in the second query quoting who amongst the two is the preferred choice of marketers?<\/p>\n<p>One factor for which both PWAs and AIAs deserve equal credits is that both have resolved some of the biggest concerns of mobile web &amp; apps, thus bringing forward only the filtered goodness of both.<\/p>\n<p><strong>As far as the choice between the two is concerned:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-463 \" title=\"Progressive Web Apps\" src=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/wp-content\/uploads\/2017\/09\/Progressive_Web_App_950x650-1-1-1024x647.jpg\" alt=\"Progressive Web Apps\" width=\"803\" height=\"507\" \/><\/p>\n<p>Opt for a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.concettolabs.com\/progressivewebapp-development\" target=\"_blank\" rel=\"nofollow\"><strong>Progressive Web App<\/strong><\/a><\/span> if you as a marketer are yet to decide whether you need a PWA or a regular mobile-optimized site.<\/p>\n<p>AND<\/p>\n<p>Opt for <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.concettolabs.com\/android-app-development\" target=\"_blank\" rel=\"nofollow\"><strong>Android Instant App<\/strong><\/a><\/span> if you as a marketer are already possessed with Android App, since up-gradation to an instant app yields in multiple benefits.<\/p>\n<style>\n.blog-block-1{background:url(https:\/\/www.concettolabs.com\/blog\/wp-content\/uploads\/2020\/08\/app-development.png);background-position: center;background-repeat: no-repeat;background-size: cover;width:100%;margin: 0 auto;padding: 20px 60px 80px;text-align: center; }.blog-block-1 h3{font-size: 40px;color: #fff;line-height: 60px;text-align:center;}.blog-block-1 p{color: #fff;font-size: 20px;}a.blog-btn-1{padding:10px 30px;background: #fbbf13;color: #fff!important;font-size: 18px;border: 0;cursor: pointer; text-align:center}.blog-block-1 p{text-align:center;color:#fff!important;}<\/style>\n<p>&nbsp;<\/p>\n<div class=\"blog-block-1\">\n<h3><span class=\"ez-toc-section\" id=\"Progressive_Web_Apps_vs_Android_Instant_Apps_Which_is_Rated_Higher_by_Marketers\"><\/span>Progressive Web Apps vs Android Instant Apps: Which is Rated Higher by Marketers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a class=\"blog-btn-1\" href=\"https:\/\/www.concettolabs.com\/inquiry\" target=\"_blank\" rel=\"nofollow\">Contect Us<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/#Progressive_Web_Apps_PWAs\" title=\"Progressive Web Apps (PWAs)\">Progressive Web Apps (PWAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/#Android_Instant_Apps\" title=\"Android Instant Apps\">Android Instant Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/#Related_What_to_Choose_Native_vs_Web_Apps\" title=\"Related: What to Choose: Native vs Web Apps\">Related: What to Choose: Native vs Web Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/#The_Contrast_Attributes_of_Progressive_Web_Apps_and_Android_Instant_Apps\" title=\"The Contrast Attributes of Progressive Web Apps and Android Instant Apps\">The Contrast Attributes of Progressive Web Apps and Android Instant Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/#Android_Instant_Apps_or_Progressive_Web_Apps_%E2%80%93_Which_is_a_worthier_choice_for_marketers\" title=\"Android Instant Apps or Progressive Web Apps \u2013 Which is a worthier choice for marketers?\">Android Instant Apps or Progressive Web Apps \u2013 Which is a worthier choice for marketers?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/websitelaravel.concettoprojects.com\/blog\/progressive-web-apps-vs-android-instant-apps-which-is-rated-higher-by-marketer\/#Progressive_Web_Apps_vs_Android_Instant_Apps_Which_is_Rated_Higher_by_Marketers\" title=\"Progressive Web Apps vs Android Instant Apps: Which is Rated Higher by Marketers?\">Progressive Web Apps vs Android Instant Apps: Which is Rated Higher by Marketers?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When there are two contenders in the arena, one is bound to supersede the other in some aspect, because the crown can only glorify a singular noun. Talking of Progressive web apps and Android instant apps as the two contenders, first we should learn about their individuality before declaring the result of combat between two. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3255],"tags":[317,318,319,320,321,322,323],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app","tag-android-instant-app","tag-best-progressive-web-apps","tag-progressive-web-app-framework","tag-progressive-web-app-ios","tag-progressive-web-apps","tag-progressive-web-apps-features","tag-progressive-web-apps-vs-android-instant-apps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Progressive Web Apps Vs Android Instant Apps Which Is Good<\/title>\n<meta name=\"description\" content=\"Talking of Progressive web apps and Android instant apps as the two contenders, 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